OK, maybe you can't scrub your cares away, but it is important to exfoliate your skin on a regular basis. Build-up of dead skin cells on the surface of your skin causes clogged pores, discoloration and aging. The immediate effects of exfoliation is removal of dead skin cells revealing softer, smoother, younger looking skin. It will also help you get a closer shave and reduce the look of fine lines and wrinkles. Long-term effects are the stimulation of skin cells which will increase natural oil production, improve blood flow and circulation, and slow the aging process. If you suffer from acne, regular exfoliation will also reduce breakouts by removing dead skin cells and pollutants which clog pores and cause acne. Regular exfoliation also helps your skin care products work more effectively. Exfoliation enables your skin care products to penetrate the skin more effectively and give better results. We recommend exfoliation once to twice a week.